Tuesday, May 29, 2012
Former Daily Telegraph and Daily Mail health editor Victoria Lambert has launched a new online magazine today dedicated to making health stories accessible to the general public.
Under the Scope features blog posts, articles and features on topics ranging from specific conditions to general health stories and product reviews. The site is published by Lambert’s own media company Dysart Press Ltd.
Speaking of her motivation for the site, Lambert said:
I wanted to set up a website where people could go for information, to talk about health, to discuss what’s going on with their own health, perhaps to discuss what’s going on with the nation’s health. I want it to be a place where people can think about the NHS, what’s happening to it and what they think should happen to it. But I also want to be a resource where people can go and enjoy reading about health stories, find new information, find out about products, find out about doctors, and also find out where to go for more information because that’s really crucial.
There are plans for a series of web-only video interviews with world experts on a range of medical conditions:
I’ve just been speaking to Professor Lord Ajay Kakkar who is director of the Thrombosis Research Institute and professor of surgery at UCL and he’s been telling me about thombosis, he’s one of the world’s experts. To get the chance just to have five minutes with him is so fantastic and I just think it’s great to be able to share that.
Lambert insists her readers and Twitter followers will have a big part to play in the future of the site:
Everyone who knows me knows I like a chat, I love a conversation. So I’m encouraging people to chat to me across the forum, keeping chatting to me on Twitter. We’ll be blogging every day, if not me, somebody else will be having a shout about something. I really want people to join in, that would be good fun.
In the long-term I’d like to think that it’s going to a place not only where the public come but also health experts and also become a place where other health journalists want to put their stories.
Lambert’s work has featured in the Daily Telegraph, Daily Mail and the Guardian as well as Woman & Home and SAGA magazine. In 2011 she was recognised as Best Cancer Writer by the European School of Oncology.
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